• Skip to main content
  • Skip to primary sidebar
  • Skip to footer

Jones Natural Chews

Made in America with 100% USA Ingredients

      CONTACT US

  • STORE LOCATOR
    • Find A Store
    • Buy Now
  • ABOUT
    • Watch Our Video
    • Jones Family History
    • About Rocky
    • Quality & Safety
    • Mission Statement
    • The Jones Difference
    • Community Partners
  • PRODUCTS
    • Proteins
    • Stuffed Products
    • Small Dogs
    • Medium Dogs
    • Large Dogs
    • Value Packs/Multi Packs
    • Browse Our Catalog
  • RESOURCES
    • FAQs
    • Ingredient Definitions
    • The Jones Difference
    • Helpful Feeding Tips
    • News
  • BLOG

Jones Naturals Unveils Long-Term Strategy As Company Expands Portfolio Of Dog Chews And Treats

July 25, 2017


Since 1850s, Jones family has pioneered 100% American meat products

ROCKFORD, Ill. – Jones Naturals LLC, manufacturers of premium, natural dog treats and chews, today announced a new multi-channel brand strategy that includes expansion of the Jones Natural Chews and The Country Butcher product lines. The new strategy is built on the company’s 160-year-old commitment to using only American-sourced natural products and an unmatched track record of 99.9% on-time delivery. In addition, Retailers and consumers, alike, will appreciate the fun, new brand ‘look’ for the flagship brand, Jones Natural Chews.

“The new Jones Naturals strategic plan establishes a clear focus on accelerated growth by, first, staying true to our heritage and, simultaneously, by diversifying our key product lines,” Michelle Higdon, CEO of Jones Naturals, said. “With support from our investment partners, we are injecting new growth into the company by continuing our tradition of providing the highest quality natural dog treats and chews, which are sourced and processed exclusively in the United States. No exceptions: we are – and always will be – 100% American-made,” Higdon emphasized.

“In addition, we are introducing a suite of new products to complement our commitment to on-time service to our Retail partners. Taken together, these strategies add up to a clear category advantage: great products, plus quality service and, now, more choices than ever for pet-parents and their pups.”

Jones Natural Chews unveils new brand platform

In addition to the company’s extensive product expansion, it is unveiling a new brand platform for its flagship line, Jones Natural Chews, showcasing a new ‘look’ for its iconic ‘Rocky’ mascot. The new Rocky, a playfully salivating pup, embodies the fresh, fun characteristics of the Jones Natural Chews brand and underscores the company’s commitment to provide pure, nurturing treats for dogs.

Since the 1850s, the family-owned Jones Naturals has emerged from six generations of butchers and a hometown meat market to the leader in natural, 100% American-made dog treats and chews. That heritage continues today from America’s heartland, with more than 85 meat cuts, chews and snacks for dogs of all sizes.

 

Primary Sidebar

Fetch

In The News

  • Choosing Chews For Your Dog
  • Jones Naturals Leverages New Personnel to Focus on Efficiencies and Growth
  • Top Factors for Retailers When Selecting Treats and Chews
  • Jones Natural Chews Adds New Meat Products, Peanut Butter Stuffed Bone to Extensive Lineup of 100% USA-Made Dog Treats and Chews
  • The Do’s and Don’ts of Feeding “Human Food” to Dogs
  • Jones Naturals Increases Manufacturing Capacity Due to Record-Breaking Demand for Its Premium Dog Treats and Chews

Footer

        

HOME
STORE LOCATOR
ABOUT US
watch our video
jones family history
about rocky
quality & safety
mission statement
the jones difference
community partners

NEWS
BLOG
CONTACT
PRODUCTS
proteins
stuffed products
small dogs
medium dogs
large dogs
value/multi packs
browse catalog

RESOURCES
FAQs
ingredient definitions
helpful feeding tips
AS SEEN ON

BECOME A JONES AMBASSADOR

Jones Natural Chews BBB Business Review

Copyright © 2022 · Jones Naturals, LLC. All rights reserved. | Privacy Policy | Terms and Conditions | Buy Online | Store Locator